Frank & co. Valentine QuizFrank & co. Valentine QuizTurning Love into Data: A Valentine Campaign That Powers CRMA Valentine interactive quiz designed to enable personalized jewelry recommendations, and convert emotional intent into store visits and purchases.PROJECT INFORMATIONThe Team:Hashfi, Zavira, Angela, Farhan, Hansen, Ivan, Riky, Aligar, Yohanes, JeremyLocation:Jakarta, IndonesiaTools:Figma, SlackBUSINESS CONTEXTCRM saves Frank n co. from collapse during COVID era by approach user through CRM based sellingJewelry representatives approach customers using:Purchase historyPersonal dataOccasion based triggersValentine is a high emotion, high intent momentBut the problem:Not all men know what to buyWomen want specific jewelry but don’t want to ask directlySo this project had business pressure to drive Valentine purchase intentBUSINESS OBJECTIVESObjective 1: CRM Data AcquisitionPurpose:Enable personalized outreachSupport jewelry reps with contextual sellingBuild future lifecycle campaignsObjective 2: Create Emotional BridgeAllow women to:Discover jewelry that matches themSend subtle “hints” to their partnerLet Frank & Co. act as the messengerThis makes the brand the romantic facilitator.Objective 3: Drive Purchase & Store TrafficPartners receive WhatsApp hintThey explore productsResult page shows nearest storeIncrease online & offline conversionPROBLEM FRAMINGUser Problem (Women)“I want something specific.”“I don’t want to ask directly.”“He won’t choose correctly.”User Problem (Men / Partner)“I don’t know what to buy.”“I’m afraid to choose wrong.”“Jewelry is intimidating.”Business ProblemValentine competition highNeed trackable engagementSTRATEGIC CONCEPTTurn a romantic quiz into:Awareness: Reach new customerConsideration: Customer send the quiz result to their partnerCONVERSION PATHPartner can:Explore productVisit nearest store (location visible)Contact sales repThis creates:Online → WhatsApp → Offline or Online conversion loopLive WebsiteBack to portfolio
